Curators Kyung An and Jessica Cerasi’s book, Who’s Afraid of Contemporary Art, takes readers on an A-to-Z tour of today’s art industry, familiarizing them with the basics of how the market works, why and how one can appreciate conceptual art, and how certain art and artists gain prominence. Several of their entries detail the workings of the art world’s gatekeepers, the curators, tastemakers, and institutions that cull and present the art we see. Below is an edited excerpt from the book published in Artsy.